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Allocentrism is a collectivistic personality attribute whereby people center their attention and actions on other people rather than themselves.[1][2] It is a psychological dimension which corresponds to the general cultural dimension of collectivism.[3] In fact, allocentrics "believe, feel, and act very much like collectivists do around the world."[4] Allocentric people tend to be interdependent, define themselves in terms of the group that they are part of, and behave according to that group's cultural norms.[5][6] They tend to have a sense of duty and share beliefs with other allocentrics among their in-group.[7] Allocentric people appear to see themselves as an extension of their in-group and allow their own goals to be subsumed by the in-group's goals.[8] Additionally, allocentrism has been defined as giving priority to the collective self over the private self, particularly if these two selves happen to come into conflict.[9]