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ESOMAR
 |
| Formation | 1947[a] |
|---|---|
| Founder | Data analytics professionals and researchers in 1947 |
| Headquarters | Amsterdam, Netherlands |
| Coordinates | 52°18′32″N 4°56′53″E / 52.309°N 4.948°E |
| Website | esomar |
ESOMAR is a global professional association for market research and insights that was founded in 1947.[1][a] The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research, which reflects the original catchment of the organisation.[2] ESOMAR has published an ethics and guidance code for its members since 1948, with a joint code being published with the International Chamber of Commerce (ICC) since 1977.[3]
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- ^ ESOMAR & Raben (2019).
- ^ Corbin et al. (2018), pp. 171–172.
- ^ ICC (2019a).
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