Message

A message is a discrete unit of communication intended by the source for consumption by some recipient or group of recipients. A message may be delivered by various means, including courier, telegraphy, or an electronic bus. A message can be the content of a broadcast. An interactive exchange of messages forms a conversation.^[1] The consumption of the message relies on how the recipient interprets the message, there are times where the recipient contradicts the intention of the message which results in a boomerang effect. ^[2] Message fatigue is another outcome recipients can obtain if a message is conveyed too much by the source. ^[3]

One example of a message is a press release, which may vary from a brief report or statement released by a public agency to commercial publicity material. ^[4] Another example of a message is how they are portrayed to a consumer via an advertisement.