Samba-joia (lit. 'samba-jewel'; also sambão-joia or simply sambão) is an old pejorative term coined by Brazilian music critics to designate a more romantic type of samba born in the 1970s.[1][2][3][4]
This is a format with a simpler rhythmic structure that dilutes the percussion, the main attribute of traditional samba.[4] Described as an old-fashioned brega by critics, it was nevertheless a great commercial success for romantic artists such as Agepê, Benito di Paula, Gilson de Souza, Luiz Américo and Luiz Ayrão.[1][2][3]
Certain critics point out that the movement influenced certain groups in the pagode romântico subgenre of the 1990s.[5]