Type of site | Search Engine & publisher advertising platform |
---|---|
Available in | English |
Owner | Synacor |
Launched | November 2002[1] |
Current status | active |
Technorati is a search engine and a publisher advertising platform. Technorati launched its ad network in 2008.
In 2016, Synacor acquired Technorati for $3 million.[2][3]
The company's core product was previously an Internet search engine for searching blogs. The website stopped indexing blogs and assigning authority scores in May 2014 with the launch of its new website, which is focused on online publishing and advertising.[4] Technorati was founded by Dave Sifry, with its headquarters in San Francisco. Kevin Marks was the site's Principal Engineer.[5] Tantek Çelik was the site's Chief Technologist.
The site won the SXSW 2006 awards for Best Technical Achievement and Best of Show.[6] It was nominated for a 2006 Webby Award for Best Practices, but lost to Flickr and Google Maps.[7]