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| Product type | Video gaming |
|---|---|
| Owner | Microsoft Gaming |
| Country | United States |
| Introduced | November 15, 2001 |
| Markets | Worldwide |
| Registered as a trademark in | Worldwide |
| Tagline | "It's a good day to play. When everyone plays, we all win." |
| Website | www |
Xbox is a video gaming brand that consists of five home video game consoles, as well as applications (games), streaming service Xbox Cloud Gaming, and online services such as the Xbox network and Xbox Game Pass. The brand is produced by Microsoft Gaming, a division of Microsoft.
The brand was first introduced in the United States in November 2001, with the launch of the original Xbox console. The Xbox branding was formerly, from 2012 to 2015, used as Microsoft's digital media entertainment brand replacing Zune.[1][2] In 2022, Microsoft expanded its gaming business and reorganized Xbox to become part of its newly formed Microsoft Gaming division. Under Microsoft Gaming, Xbox's first-party publishers are Xbox Game Studios, ZeniMax Media (Bethesda Softworks), and Activision Blizzard (Activision, Blizzard Entertainment, and King), who own numerous studios and successful franchises.
The original device was the first video game console offered by an American company after the Atari Jaguar stopped sales in 1996. It reached over 24 million units sold by May 2006.[3] Microsoft's second console, the Xbox 360, was released in 2005 and has sold 86 million units as of October 2021. The third console, the Xbox One, was released in November 2013 and has sold 58 million units.[4] The fourth line of Xbox consoles, the Xbox Series X and Series S, were released in November 2020. The head of Xbox is Phil Spencer, who succeeded former head Marc Whitten in late March 2014.[5][6]
- ^ "Zune branding to be replaced with Xbox branded services". Neowin. October 23, 2023. Retrieved October 23, 2023.
- ^ "Xbox Music is now Groove, as Microsoft recycles and rebrands". Ars Technica. July 6, 2015. Retrieved October 23, 2023.
- ^ "Gamers Catch Their Breath as Xbox 360 and Xbox Live Reinvent Next-Generation Gaming". Microsoft. May 10, 2006. Archived from the original on June 21, 2008. Retrieved March 30, 2009.
- ^ "Xbox Series X/S Has Sold 21 Million Units, Xbox One at 58 Million, as Per Microsoft Brazil Presentation". GamingBolt. Retrieved July 1, 2023.
- ^ Gilbert, Ben (April 10, 2014). "Getting to know Microsoft's new Xbox lead, Phil Spencer". Engadget. Archived from the original on May 12, 2014. Retrieved May 9, 2014.
- ^ "Satya Nadella email to employees on tuning our organization". Microsoft. March 31, 2014. Archived from the original on March 31, 2014. Retrieved April 6, 2014.