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Knorr (brand)
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| Product type | Food, beverage |
|---|---|
| Owner | Unilever, Ajinomoto |
| Country | Germany |
| Introduced | 1838 in Heilbronn, Germany |
| Related brands | Continental (Australia) Royco (Indonesia and Kenya) |
| Markets | Worldwide |
| Previous owners | Carl Heinrich Theodor Knorr Bestfoods Corporation |
| Ambassador(s) | Carl Heinrich Knorr |
| Website | www |
Knorr (/nɔːr/;[1] German: [knɔʁ]) is a German food and beverage brand based in Heilbronn, Germany and founded in 1838. It has been owned by the British company Unilever since 2000, when Unilever acquired Best Foods, excluding Japan, where it is made under license by Ajinomoto. It produces dehydrated soup and meal mixes, bouillon cubes and condiments.
It was known as Royco in Indonesia and Kenya, and as Continental in Australia and New Zealand. Knorr is also produced in India[2][3] and Pakistan.[4]
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- Wells, John C. (2007). "Knorr". Longman Pronunciation Dictionary (2nd ed.). Harlow: Longman. p. 422. ISBN 978-0-582-36467-7.
- Knorr United States (24 April 2023). Knorr Taste Combos | Chicken Bouillon :30 | It's not fast food, but it's so good!. Event occurs at 3s, 23s – via YouTube.
- ^ "Home". Knorr.in. Archived from the original on 28 November 2020. Retrieved 21 July 2018.
- ^ Marketing Strategies of Knorr Archived 25 September 2021 at the Wayback Machine brandyuva.in. Retrieved 25 September 2021
- ^ "Home Page". Knorr.pk. Archived from the original on 13 July 2020. Retrieved 21 July 2018.
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