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Nick Jr.

Nick Jr.
Logo used since 2023[a]
NetworkNickelodeon
LaunchedJanuary 4, 1988 (1988-01-04)
Country of originUnited States
OwnerParamount Media Networks (Paramount Global)
HeadquartersNew York City
Formerly known as
  • Nick Junior (1988)
  • Nick Jr.'s Play Date/Nick Jr. Play Date (2007–09)
  • Nickelodeon's Play Date/Nickelodeon Play Date/Play Date (2009–12)
  • Weekday Mornings on Nick: The Smart Place to Play (2012–14)
Running time7:00 a.m.-2:00 p.m.
Original language(s)
  • English
  • Spanish (via SAP audio track)
Official websitewww.nickjr.com

Nick Jr. (sometimes disambiguated as Nick Jr. on Nickelodeon or Nick Jr. on Nick, and sometimes referred to as Nick, Jr.) is an American morning programming block that airs on Nickelodeon every weekday. It was launched on January 4, 1988. Nick Jr. features a lineup of shows aimed at children aged 2 through 8.

In 2009, Nickelodeon launched a separate channel named after the Nick Jr. block as a replacement for the original Noggin cable channel. The channel is known on air as the "Nick Jr. Channel" to differentiate the two services.

Evolution of Nickelodeon
1977Pinwheel broadcasts on Qube
1979Nickelodeon is launched by Warner-Amex Satellite Entertainment
1984A&E is launched as a block on Nick
Nickelodeon introduces its Balloon font logo
1985Nick at Nite is launched after A&E spins off into a 24-hour channel
1986Viacom gains full ownership of the network
1987The Big Ballot (later known as the Nickelodeon Kids' Choice Awards) premieres
1988The programming block Nick Jr. is launched
1991Nickelodeon debuted their "Nicktoons" brand
1992The programming block SNICK was launched
The Nickelodeon Animation Studio is founded
1994Nickelodeon launches The Big Help
1995Nick.com launches as an AOL channel
1996Nickelodeon released its first Nickelodeon Movies film in theaters
1999Noggin, a joint venture with Sesame Workshop, is launched
2001TEENick is launched
2002The N is launched on Noggin and Nicktoons TV is launched
Sesame Workshop sells their stake in Noggin to Viacom
MTV Hits is launched
The Nickelodeon Group is founded
2005SNICK is discontinued
Nicktoons TV becomes Nicktoons Network
2009Nickelodeon goes through a major rebrand: TEENick and The N merged to form TeenNick, Noggin was replaced by the Nick Jr. Channel, and Nicktoons Network became Nicktoons
Nickelodeon acquired the Teenage Mutant Ninja Turtles franchise
2010Nickelodeon began co-producing the Winx Club franchise
2012Viacom and DirecTV have a contract dispute, causing Nickelodeon to be taken off the service for several days while an agreement was reached.
2015Nickelodeon revives Noggin as a streaming service
2016MTV Hits becomes NickMusic
2021NFL on Nickelodeon premieres in partnership with CBS Sports
2023Nickelodeon introduced a new take on their classic splat branding
2024Noggin shuts down


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Nick Jr. Spanish Nick Jr. (bloc de programmes) French Nick Jr. (Vlaanderen) Dutch Nick Jr. SIMPLE

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