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Andrew S. C. Ehrenberg | |
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Born | Bochum, Germany | 1 May 1926
Died | 25 August 2010 London, UK | (aged 84)
Spouse | Clemency (Miles) Ehrenberg |
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Website | http://www.marketingscience.info/name-and-founders |
Andrew Ehrenberg (1 May 1926 – 25 August 2010) was a statistician and marketing scientist. For over half a century, he made contributions to data reduction/analysis and presentation, and to understanding buyer behaviour and how advertising works.[citation needed]