Barry Nalebuff

Barry J. Nalebuff (born July 11, 1958) is an American businessman, business theorist, and writer. He is a Milton Steinbach Professor of Management at Yale School of Management and author who specializes in business strategy and game theory. His published books include Thinking Strategically and The Art of Strategy. Nalebuff's class on negotiation has over 67,000 active learners through Coursera and has the second-highest net promoter score on the platform.^[1] He has a semi-regular column in Forbes with Ian Ayres called "Why Not?"

Nalebuff also has multiple entrepreneurial ventures. He was a co-founder of Honest Tea and Kombrewcha. He serves on the board of Q Drinks (started by his former student Jordan Silbert), Calicraft Beer, and AGP Glass.^[2]