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Beyond Live

Beyond LIVE
Online live concerts tour by SMTOWN and JYP Nation artists
VenueV Live platform
Start dateApril 26, 2020 (2020-04-26)
No. of shows91 (as of April 23, 2023)
ProducersBeyond LIVE Corporation
WebsiteOfficial website

Beyond Live (commonly stylized as Beyond LIVE) is an online live concert streaming service and concert series[1] by South Korean entertainment company SM Entertainment in partnership with Naver. It is a paid concert streaming service. It provides full-scaled live online concerts using technology such as augmented reality and with real-time interactions between artists and live audience enabled.[2][3][4][5][1] On its establishment, the platform has been regarded by global media as a relevant response in substituting traditional concerts during the COVID-19 pandemic.[2][6] The first live concert of the Beyond Live series was headlined by South Korean boy supergroup SuperM with the concert titled SuperM: Beyond the Future on April 26, 2020; the live concert recorded over 75,000 virtual tickets sold, playing to real-time audiences from 109 countries.[3][7][8] In August 2020, JYP Entertainment joined with SM Entertainment to create the Beyond Live Corporation, a joint venture operating and expanding the Beyond Live platform. It was launched on December 23, 2021.[9] Since its creation, multiple artists from SM and JYP have delivered full-length live online concerts within the Beyond Live series, and other K-pop entertainment enterprises started to produce virtual live concerts in a similar format.

  1. ^ a b Cite error: The named reference billboardsuperM was invoked but never defined (see the help page).
  2. ^ a b Chan, Tim (April 25, 2020). "SuperM Set Unprecedented Live Streaming Concert to Give Back to Fans". Rolling Stone. Archived from the original on April 30, 2020. Retrieved April 30, 2020.
  3. ^ a b Herman, Tamar. "SuperM's Virtual K-Pop Concert Sees Major Earnings". Forbes. Archived from the original on May 2, 2020. Retrieved April 30, 2020.
  4. ^ Cite error: The named reference hankyoreh was invoked but never defined (see the help page).
  5. ^ "SM, 세계 최초 온라인 전용 콘서트 26일 첫 선..콘서트의 새로운 미래". Naver News. Retrieved April 30, 2020.
  6. ^ Cite error: The named reference forbeslaunch was invoked but never defined (see the help page).
  7. ^ Kwak, Kristine (April 26, 2020). "Love Beyond Live: SuperM Livestream Concert From Seoul Is a Win for Fans, Despite Technical Issues". Variety. Archived from the original on October 20, 2020. Retrieved April 30, 2020.
  8. ^ "Beyond Live: K-pop band SuperM sell 75,000 virtual tickets". IQ. April 27, 2020. Archived from the original on May 3, 2020. Retrieved April 30, 2020.
  9. ^ "SM Entertainment, JYP Entertainment to launch joint online concert company | Yonhap News Agency". August 5, 2020. Archived from the original on October 30, 2020. Retrieved December 28, 2020.

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