"Bless your heart" is a phrase common to the Southern United States.[1][2] The phrase has multiple meanings and is used to express genuine sympathy but sometimes as an insult that conveys condescension, derision, or contempt. It may also be spoken as a precursor to an insult to mitigate its severity. Meanings range from sincerity to exasperation,[3] and are primarily imparted through context and tone.[4] While common in the South, it is primarily used by individuals who wish to "be sweet” and do not wish to "act ugly."[1][5]
^ abDyer, Candace (November 1, 2012). "Your Southern Decoder". Atlanta Magazine. Archived from the original on February 7, 2023. Retrieved April 12, 2016.