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Boomerang (Asian TV channel)
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| Broadcast area | Asia |
|---|---|
| Headquarters | Singapore |
| Programming | |
| Language(s) | English Chinese Malay Indonesian Thai Vietnamese |
| Picture format | 1080i HDTV (downscaled to 576i/480i for the SDTV feed) |
| Ownership | |
| Owner | Warner Bros. Discovery Asia-Pacific |
| Sister channels | Cartoon Network Asia Cartoon Network Philippines CNN International Cinemax Asia HBO Asia HLN Warner TV |
| History | |
| Launched |
|
| Replaced | Cartoonito (original) |
| Closed |
|
| Replaced by | Toonami (original) Cartoonito (relaunch) |
Boomerang is a pan-Asian cable and satellite television channel owned by Warner Bros. Discovery International. Like the original US version, this localization first began as a programming block that aired on Cartoon Network Asia (from 2001 to 2005), before becoming its own channel in 2004.
On 1 December 2012, the channel was shut down and replaced with Toonami Asia. Eventually, the channel was relaunched on 1 January 2015 as part of Boomerang's 2015 global rebranding effort, replacing Cartoonito Asia.[1][2]
The channel (except in Thailand) was replaced by Cartoonito on 28 July 2023. This mark the second time Cartoonito Asia appeared as linear TV channel as other big names, such as Disney Junior and Nick Jr. heading into the streaming portfolio.[3]
- ^ "Boomerang Bounces Back to Asia". Animation World Network.
- ^ "Astro perkenal dua saluran baharu bagi pek hiburan kanak-kanak | Astro Awani" (in Malay). Astro Awani. 11 December 2020.
- ^ Frater, Patrick (27 June 2023). "WBD's Boomerang Channel Rebrands as Cartoonito in Asia". Variety. Retrieved 28 June 2023.
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