British Polling Council

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The British Polling Council (BPC) is an association of market research companies whose opinion polls are regularly published or broadcast in media in the United Kingdom. The current President is Jane Green.^[1]

The BPC was established in 2004,^[2] twelve years after the perceived failure of opinion polls to come close to predicting the actual result of the 1992 general election. BPC members use a range of fieldwork methods (telephone, door-to-door, and internet) and statistical tools.