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BuzzFeed
 Logo used since 2019 | |
| Formerly | BuzzFeed Laboratories (2006–2016) |
|---|---|
| Company type | Public |
| Nasdaq: BZFD | |
| ISIN | US12430A1025 |
| Industry | Online media |
| Founded | November 1, 2006 |
| Founders | |
| Headquarters | , U.S. |
Key people |
|
| Products |
|
| Revenue |  US$253 million (2023)[1] |
 −US$40 million (2023)[1] | |
| −US$89 million (2023)[1] | |
| Total assets | US$411 million (2023)[1] |
| Total equity | US$109 million (2023)[1] |
Number of employees | 925 (December 2023)[1] |
| Subsidiaries | HuffPost |
| Website | buzzfeed |
BuzzFeed, Inc. is an American Internet media, news and entertainment company with a focus on digital media. Based in New York City,[2] BuzzFeed was founded in 2006 by Jonah Peretti and John S. Johnson III to focus on tracking viral content. Kenneth Lerer, co-founder and chairman of The Huffington Post, started as a co-founder and investor in BuzzFeed and is now the executive chairman.
Originally known for online quizzes, "listicles", and pop culture articles, the company has grown into a global media and technology company, providing coverage on a variety of topics including politics, DIY, animals, and business.[3][4] BuzzFeed generates revenue through native advertising, a strategy that helps increase the likelihood of viewers reading through the content of advertisements.[5]
In late 2011, BuzzFeed hired Ben Smith of Politico as editor-in-chief, to expand the site into long-form journalism and reportage under the BuzzFeed News banner.[6] After years of investment in investigative journalism, by 2021 BuzzFeed News had won the National Magazine Award,[7] the George Polk Award,[8] and the Pulitzer Prize,[9] and was nominated for the Michael Kelly Award.[7] BuzzFeed News later moved to its own domain rather than existing as a section of the main BuzzFeed website.[10] On April 20, 2023, Peretti announced that BuzzFeed would be shuttering BuzzFeed News and focusing its news efforts into HuffPost, laying off about 180 workers.[11]
A 2014 Pew Research Center survey found that in the United States, BuzzFeed was viewed as an unreliable source by the majority of respondents, regardless of age or political affiliation.[12] The company's audience has been described as left-leaning.[13]
- ^ a b c d e f "BuzzFeed, Inc. 2023 Annual Report (Form 10-K)". U.S. Securities and Exchange Commission. March 29, 2024. Retrieved June 2, 2024.
- ^ "About BuzzFeed". BuzzFeed. Archived from the original on November 26, 2006. Retrieved August 22, 2015.
- ^ LaFrance, Adrienne; Meyer, Robinson (April 15, 2015). "The Eternal Return of BuzzFeed". The Atlantic. Archived from the original on April 7, 2020. Retrieved January 1, 2018.
- ^ "BuzzFeed gets $50 mn cash infusion, to set up operations in India". The Economic Times. August 12, 2014. Archived from the original on August 16, 2016. Retrieved August 13, 2014.
- ^ Rishi, Bikramjit; Mehta, Aditya; Banerjee, Poulomi; Deepak, Akshay (November 5, 2018). "Buzzfeed Inc: native advertising the way forward?". Emerald Emerging Markets Case Studies. 8 (4): 1–18. doi:10.1108/EEMCS-06-2017-0137. ISSN 2045-0621. Archived from the original on October 31, 2021. Retrieved October 31, 2021.
- ^ Stelter, Brian (December 12, 2011). "BuzzFeed Adds Politico Writer". Mediadecoder.blogs.nytimes.com. Archived from the original on December 12, 2011. Retrieved January 21, 2012.
- ^ a b Cite error: The named reference
:1was invoked but never defined (see the help page). - ^ Cochrane, Emily (February 20, 2018). "New York Times Leads Polk Winners With Four Awards". The New York Times. Archived from the original on June 17, 2020. Retrieved June 16, 2018.
- ^ Robertson, Katie (June 11, 2021). "Pulitzer Prizes Focus on Coverage of Pandemic and Law Enforcement". The New York Times. Archived from the original on December 28, 2021. Retrieved June 11, 2021.
- ^ Wang, Shan (July 18, 2018). "The investigations and reporting of BuzzFeed News — *not* BuzzFeed — are now at their own BuzzFeedNews.com". NiemanLab. Archived from the original on November 30, 2018. Retrieved July 20, 2020.
- ^ Darcy, Oliver (April 20, 2023). "BuzzFeed News will shut down". CNN. Archived from the original on April 20, 2023. Retrieved April 20, 2023.
- ^ Mitchell, Amy (October 21, 2014). "Appendix C: Trust and Distrust of News Sources by Ideological Group". Pew Research Center's Journalism Project. Archived from the original on December 5, 2018. Retrieved December 4, 2018.
- ^ Blake, Aaron (October 21, 2014). "Ranking the media from liberal to conservative, based on their audiences". The Washington Post. Archived from the original on June 1, 2016. Retrieved August 5, 2021.
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