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CBS This Morning
| CBS This Morning | |
|---|---|
 Final logo used from 2015 to 2021 | |
| Genre | News program |
| Created by | |
| Directed by | Shanta Fripp[2] |
| Presented by |
|
| No. of episodes |
|
| Production | |
| Executive producer | Shawna Thomas |
| Production locations |
|
| Camera setup | Multiple-camera setup |
| Running time | 120 minutes (including commercials) |
| Production company | CBS News |
| Original release | |
| Network | CBS |
| Release | November 30, 1987 – October 29, 1999 |
| Release | January 9, 2012 – September 6, 2021 |
| Related | |
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| Infobox instructions (only shown in preview) | |
CBS This Morning (CTM) is an American morning television program that aired on CBS from November 30, 1987 to October 29, 1999, and again from January 9, 2012 to September 6, 2021. On November 1, 1999, the original incarnation was replaced by The Early Show, which was replaced by the second incarnation of CBS This Morning on January 9, 2012.
The second incarnation emphasized general national and international news stories and in-depth reports throughout each edition, although it also included live in-studio and pre-taped interviews. The format was chosen as an alternative to the soft media and lifestyle-driven formats of competitors Today and Good Morning America following the first hour or half-hour of those broadcasts, in an attempt to give the program a competitive edge with its infotainment format. It was the 10th distinct weekday morning news format aired on CBS since 1954, and the ninth attempt to do so since CBS resumed programming in that time slot since 1963. For all but a few periods since 1963, CBS has historically placed a distant third in the ratings among the network weekday morning shows.
On August 31, 2021, CBS announced that the weekday program would be replaced with the reformatted CBS Mornings effective September 7, while the Saturday edition of CBS This Morning was renamed CBS Saturday Morning on September 18, 2021, completing the transition.[3]
- ^ The Deadline. "Revamped CBS Morning Show with Charlie Rose and Gayle King to Premiere on January 9". Deadline Hollywood. Retrieved December 27, 2011.
- ^ Variety Staff. "'CBS This Morning' Names New Director, Managing Editor and Senior Producer". Variety. Retrieved February 19, 2021.
- ^ Steinberg, Brian (August 31, 2021). "CBS News to Launch 'Mornings' in Bid to Capture A.M. Viewers Across The Week". Variety. Retrieved August 31, 2021.
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