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Category killer
A category killer is a retailer, often a big-box store, that specializes in and carries a large product assortment of a given category.[1]: 109–111 Through their wide merchandise selections, low pricing, deep supply, large buying power, and market penetration, they have a comparative advantage over other, smaller retailers, and can greatly reduce the sales of rival retailers within that category, in the area[2] and beyond it.[1]
In essence, they are a price- or discount-based specialist mass-retailer.[1]: 13 [2] Chains such as OfficeMax, Best Buy, Barnes & Noble, and Hobby Lobby have been considered category killers.[3]
Once typically found in power centers, increasingly they are found in or adjacent to (as an outbuilding of) repurposed traditional malls.
Large category killer stores are mostly in mid- and large-sized cities, because a large population is required to be feasible.[1]: 33
- ^ a b c d Stone, Kenneth E. (1995). Competing With the Retail Giants: How to Survive in the New Retail Landscape. New York: Wiley. ISBN 0-471-05440-2. OCLC 31901604.
- ^ a b Kraft, Manfred; Mantrala, Murali K. (2010). Retailing in the 21st Century: Current and Future Trends (2nd ed.). Berlin: Springer-Verlag. pp. 127, 133. ISBN 978-3-540-72003-4. OCLC 567361303.
- ^ Lal, Rajiv; Alvarez, Jose B (10 October 2011). "Retailing Revolution: Category Killers on the Brink". Working Knowledge. Harvard Business School. Retrieved 16 November 2016.
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