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Core product
A core product or flagship product is a company's primary promotion, service or product that can be purchased by a consumer.[1] Core products may be integrated into end products, either by the company producing the core product or by other companies to which the core product is sold.
- ^ Kaplan Financial. "Strategy into action". kfknowledgebank.kaplan.co.uk. Archived from the original on 2013-02-12. Retrieved 2018-01-22.
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