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Cracker Barrel

Cracker Barrel Old Country Store, Inc.
Cracker Barrel
Company typePublic
ISINUS22410J1060
IndustryRestaurants
FoundedSeptember 19, 1969 (1969-09-19)
FounderDan Evins
Headquarters,
United States
Number of locations
658 (2024)
Area served
United States
Key people
ProductsSouthern Cuisine
(breakfast foods • seafood • chicken platters • Dumplings • Steaks • Kids Menu • Pork Dishes • Salads • Sandwiches • Beef Platters • Desserts) [2]
ServicesFood
General store
RevenueIncrease US$3.47 billion (2024)
Decrease US$45.1 million (2024)
Decrease US$40.9 million (2024)
Total assetsDecrease US$2.16 billion (2024)
Total equityDecrease US$440 million (2024)
Number of employees
77,600 (2024)
SubsidiariesLogan's Roadhouse (1999–2006)
Rocking Chair, Inc. (2002–present)[3]
Maple Street Biscuit Company (2019–present)
Websitecrackerbarrel.com
Footnotes / references
Financials as of August 2, 2024.[4]

Cracker Barrel Old Country Store, Inc., trading as Cracker Barrel, is an American chain of restaurant and gift stores with a Southern country theme. The company's headquarters are in Lebanon, Tennessee, where Cracker Barrel was founded by Dan Evins and Tommy Lowe in 1969. The chain's early locations were positioned near Interstate Highway exits in the Southeastern and Midwestern United States, but expanded across the country during the 1990s and 2000s. As of August 10, 2023, the company operates 660 stores in 45 states.

Cracker Barrel's menu is based on traditional Southern cuisine, with appearance and decor designed to resemble an old-fashioned general store. Each location features a front porch lined with wooden rocking chairs, a stone fireplace, and decorative artifacts from the local area. Cracker Barrel partners with country music performers. It engages in charitable activities, such as its assistance to victims of Hurricane Katrina and injured war veterans.

  1. ^ Maze, Jonathan (July 18, 2023). "Cracker Barrel names Julie Felss Masino CEO as Sandra Cochran retires". Restaurant Business Online. Retrieved December 16, 2023.
  2. ^ "Cracker Barrel Old Country Store". Archived from the original on April 1, 2021. Retrieved March 26, 2021.
  3. ^ "Cracker Barrel Old County Store – Annual Report (2019)". Cracker Barrel. p. 8. Archived from the original on November 1, 2019. Retrieved November 1, 2019.
  4. ^ "FY 2024 Annual Report (Form 10-K)". U.S. Securities and Exchange Commission. September 27, 2024.

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