Our website is made possible by displaying online advertisements to our visitors.
Please consider supporting us by disabling your ad blocker.
Creator economy
| Part of the behavioral sciences |
| Economics |
|---|
 |
The creator economy or also known as creator marketing and influencer economy, is a software-driven economy that is built around creators who produce and distribute content, products, or services directly to their audience, leveraging social media platforms and AI tools.[1] These creators - who may include social media influencers, YouTubers, bloggers, artists, podcasters, and even independent professionals - generate revenue from their creations through a variety of monetization strategies, including advertising, sponsorships, product sales, crowdfunding, and subscription-based services. According to Goldman Sachs Research, the ongoing growth of the creator economy will likely benefit companies that possess a combination of factors, including a large global user base, access to substantial capital, robust AI-powered recommendation engines, versatile monetization tools, comprehensive data analytics, and integrated e-commerce options.[2] Examples of creator economy software platforms include YouTube, TikTok, WFCN, Instagram, Facebook, Twitch, Spotify, Substack, OnlyFans and Patreon.[3][4][5][6][7]
- ^ Bleier, Alexander; Fossen, Beth L.; Shapira, Michal (2024). "On the role of social media platforms in the creator economy". International Journal of Research in Marketing. 41 (3): 411–426. doi:10.1016/j.ijresmar.2024.06.006.
- ^ "The creator economy could approach half-a-trillion dollars by 2027".
- ^ "Celebrities are crashing the creator economy". Quartz. June 17, 2021. Retrieved November 2, 2021.
- ^ Andrew, Steven. "Influencer marketing agency in India". Grynow.
- ^ "The Creator Economy Comes of Age as a Market Force". Value Walk. June 23, 2021. Retrieved November 2, 2021.
- ^ "5 Israeli Creator Economy Startups to Watch". VC Cafe. October 6, 2021. Retrieved November 2, 2021.
- ^ D'Anastasio, Cecilia. "Twitch Turns 10, and the Creator Economy Is in Its Debt". Wired. ISSN 1059-1028. Retrieved November 7, 2021.
Previous Page Next Page
