Maximilian I (22 March 1459 – 12 January 1519) was Holy Roman Emperor from 1508 until his death.
Maximilian was an ambitious leader who was active in many fields and lived in a time of great upheaval between the Medieval and Early Modern worlds. Maximilian's reputation in historiography is many-sided, often contradictory: the last knight or the first modern foot soldier and "first cannoneer of his nation";[1][2] the first Renaissance prince (understood either as a Machiavellian politician[3] or omnicompetent, universal genius[4]) or a dilettante;[5] a far-sighted state builder and reformer, or an unrealistic schemer whose posthumous successes were based on luck,[6] or a clear-headed, prudent statesman.[7] While Austrian researchers often emphasize his role as the founder of the early modern supremacy of the House of Habsburg or founder of the nation,[8] debates on Maximilian's political activities in Germany as well as international scholarship on his reign as Holy Roman Emperor often centre on the Imperial Reform. In the Burgundian Low Countries (and the modern Netherlands and Belgium), in scholarly circles as well as popular imagination, his depictions vary as well: a foreign tyrant who imposed wars, taxes, high-handed methods of ruling and suspicious personal agenda, and then "abandoned" the Low Countries after gaining the imperial throne, or a saviour and builder of the early modern state. Jelle Haemers calls the relationship between the Low Countries and Maximilian "a troubled marriage".[9][10]
In his lifetime, as the first ruler who exploited the propaganda potential of the printing press,[11] he attempted to control his own depictions, although various projects (called Gedechtnus) that he commissioned (and authored in part by him in some cases) were only finished after his death. Various authors refer to the emperor's image-building programs as "unprecedented".[12][13][14] Historian Thomas Brady Jr. remarks that Maximilian's humanists, artists, and printers "created for him a virtual royal self of hitherto unimagined quality and intensity. They half-captured and half-invented a rich past, which progressed from ancient Rome through the line of Charlemagne to the glory of the house of Habsburg and culminated in Maximilian's own high presidency of the Christian brotherhood of warrior-kings."[15]
Additionally, as his legends have many spontaneous sources, the Gedechtnus projects themselves are just one of the many tributaries of the early modern Maximiliana stream. Today, according to Elaine C.Tennant, it is impossible to determine the degree modern attention and reception to Maximilian (what Tennant dubs "the Maximilian industry") are influenced by the self-advertising program the emperor set in motion 500 years ago.[16] According to historian Thomas Martin Lindsay, the scholars and artists in service of the emperor could not expect much financial rewards or prestigious offices, but just like the peasantry, they genuinely loved the emperor for his romanticism, amazing intellectual versatility and other qualities. Thus, he "lives in the folk-song of Germany like no other ruler does."[17] Maximilian Krüger remarks that, although the most known of all Habsburgs, and a ruler so markedly different from all who came before him and his contemporaries, Maximilian's reputation is fading outside of the scientific ivory tower, due to general problems within German education and a culture self-defined as post-heroic and post-national.[18]