Daifu Co., Ltd. (株式会社大富) is the owner of two Japanese television channels (Daifu Channel and Phoenix TV Japan) catering the Chinese diaspora in the country. Founded in 1998, it also deepends "Japanese people's understanding of China and the Chinese people" and plays a role in the establishment of friendly bilateral China–Japan relations.[1] In addition to its television channels, it also conducts video production, newspaper and magazine publishing, coordination, and communications services.