Dieux du Stade

Dieux du Stade (transl. 'Gods of the Stadium', stylized as Dievx dv Stade) is a nude calendar produced by Stade Français, a French professional rugby union club based in Paris. Conceived by club president Max Guazzini as a marketing initiative to promote the club and shift the image of rugby, the calendar features nude and semi-nude photography of the club's members and other sportsmen, occasionally in a homoerotic context. The calendar was first published in 2001, and most recently in 2020. At its peak, Dieux du Stade sold approximately 180,000 copies annually, and by 2019 had sold approximately 1.6  million copies in total.