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DreamWorks Classics

Classic Media, LLC
Classic Media/DreamWorks Classics
Company typeSubsidiary
IndustryIntellectual property
Predecessors
FoundedMay 2000 (2000-05)
Founders
Headquarters,
United States
Key people
Eric Ellenbogen
John Engelman
Margie Cohn
Claire Shaw (VP Consumer Products, United Kingdom)
RevenueUS$82 million[1] (2012)
US$19 million[1] (2012)
Number of employees
80[2] (2012)
Parent
Subsidiaries
Websitewww.dreamworks.com/classics

DreamWorks Classics is an American entertainment company owned by DreamWorks Animation, a subsidiary of Universal Pictures, a division of NBCUniversal, which in turn is a subsidiary of Comcast. Founded as Classic Media in 2000 by Eric Ellenbogen and John Engelman,[5] The studio's library consists of acquired intellectual property catalogs and character brands, as well as the licensing rights for various third-party properties. In 2012, Boomerang Media sold Classic Media to DreamWorks Animation, who rebranded the company as DreamWorks Classics (the legal name is still Classic Media, LLC).[6][7] DreamWorks Animation became a subsidiary of NBCUniversal in 2016.[8]

  1. ^ a b Palmeri, Christopher (July 23, 2012). "DreamWorks Animation to Buy Owner of Casper, Lassie Shows". Bloomberg. Archived from the original on January 27, 2016. Retrieved April 2, 2016.(subscription required)
  2. ^ "DreamWorks buys Casper, Lassie owner Classic Media for $155m". Telegraph. July 23, 2012. Archived from the original on January 12, 2022. Retrieved April 2, 2016.
  3. ^ Tribbey, Chris (May 11, 2009). "Classic Media Absorbs Subsidiaries". Home Media Magazine. Archived from the original on March 31, 2016. Retrieved August 28, 2013.
  4. ^ Moody, Annemarie (May 11, 2009). "Entertainment Rights to Operate as Classic Media". Animation World Network. Archived from the original on December 6, 2013. Retrieved August 31, 2013.
  5. ^ DeMott, Rick (August 25, 2000). "Classic Media Acquires Harvey Entertainment". Animation World Network. Archived from the original on February 22, 2014. Retrieved August 4, 2014.
  6. ^ Verrier, Richard (July 23, 2012). "DreamWorks Animation buys 'Casper,' 'Lassie' parent Classic Media". Los Angeles Times. Archived from the original on October 25, 2013. Retrieved August 31, 2013.
  7. ^ Acuna, Kirsten (July 23, 2012). "DreamWorks Studios Buys Classic Media For $155m". Business Insider. Archived from the original on November 2, 2014. Retrieved November 2, 2014.
  8. ^ McNary, Dave (August 22, 2016). "Comcast Completes $3.8 Billion DreamWorks Animation Purchase". Variety. Archived from the original on October 24, 2016. Retrieved August 27, 2016.

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