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Drum (tobacco)

Drum
Product typeShag tobacco
OwnerImperial Brands (1998–)
CountryNetherlands
Introduced1952 (1952) [1]
MarketsU.S., Europe
Previous ownersSara Lee Corp.
Carcinogenicity: IARC group 1

Drum is a Dutch brand of fine-cut handrolling tobacco, or shag, introduced in 1952.[1] It was originally produced and distributed by the Douwe Egberts corporation. Douwe Egberts was purchased by the Sara Lee Corporation, which sold Drum to Imperial Brands, the current British producer.[2]

  1. ^ a b About us on Imperial Tobacco (archived, 11 March 2006)
  2. ^ NY Times: Sara Lee sells tobacco division for $ 1,1 billion, 8 April 1998. Visited 1 July 2012

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