This article contains promotional content. (April 2022) |
Product type | Shag tobacco |
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Owner | Imperial Brands (1998–) |
Country | Netherlands |
Introduced | 1952[1] |
Markets | U.S., Europe |
Previous owners | Sara Lee Corp. |
Carcinogenicity: IARC group 1 |
Drum is a Dutch brand of fine-cut handrolling tobacco, or shag, introduced in 1952.[1] It was originally produced and distributed by the Douwe Egberts corporation. Douwe Egberts was purchased by the Sara Lee Corporation, which sold Drum to Imperial Brands, the current British producer.[2]