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Dumb Ways to Die
 A screenshot from the animated video during the song's final chorus presenting the characters and their resulting deaths (except Clod and Ninny) | |
| Agency | McCann |
|---|---|
| Client | Metro Trains Melbourne |
| Market | Victoria, Australia |
| Release date(s) | 2012–present |
Dumb Ways to Die is an Australian public awareness campaign video and media franchise made by Metro Trains in Melbourne, Victoria to promote railway safety. The original cartoon public service announcement for the awareness campaign went viral on social media after it was released on the internet in November 2012, amassing over 320 million views on YouTube. The campaign's animation was later developed into a mobile app available to iOS and Android devices.[1]
On 1 October 2021, PlaySide Studios acquired the Dumb Ways to Die franchise for A$2.25 million from Metro.[2] PlaySide Studios also released an NFT called BEANS on 3 February 2022.
- ^ "Metro's tongue-in-cheek transport safety animated video goes viral on social media". The Age. 19 November 2012. Archived from the original on 19 January 2018. Retrieved 19 November 2012.
- ^ "PlaySide Studios (ASX:PLY) acquires Dumb Ways To Die franchise for $2.25m". The Market Herald. 1 October 2021. Archived from the original on 8 March 2022. Retrieved 8 March 2022.
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