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Early adopter
 | This article needs additional citations for verification. (May 2024) |
An early adopter or lighthouse customer is an early customer of a given company, product, or technology. The term originates from Everett M. Rogers' Diffusion of Innovations (1962).[1]
- ^ Rogers, Everett M. (1962). Diffusion of Innovations. Free Press of Glencoe, Macmillan Company.
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