Edmonds (brand)

Edmonds

Owner	Goodman Fielder
Country	New Zealand
Introduced	1879
Website	edmondscooking.co.nz

Edmonds is a New Zealand brand of baking products and creator of the Edmonds Cookery Book. It was founded in 1879 as a baking powder manufacturer by grocer Thomas Edmonds after hearing his customers complain about the available baking powder not always rising properly. He created his own formula and told his customers that his baking powder was "sure to rise", which later became a slogan of the brand. Edmonds later became part of Goodman Fielder. The Edmonds Cookery Book was first published in 1908 with the name Sure To Rise Cookery Book. Since then, it has become New Zealand's best-selling book, and has been described as a New Zealand icon. The book uses staples as ingredients.