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Essence Global
 | |
| Company type | Subsidiary |
|---|---|
| Industry | Information Technology, Advertising, Marketing |
| Founded | 2005 |
| Founder | Andrew Shebbeare
Andy Bonsall Matt Isaacs |
| Defunct | February 2023 |
| Fate | Merged with Mediacom to form EssenceMediacom |
| Successor | EssenceMediacom |
Number of locations | 11 |
Key people |
|
| Revenue | $4 billion (total billings)[1] |
Number of employees | 2000[1] |
| Parent | GroupM[2] |
| Website | www |
Essence was a global data and measurement-driven full service agency that merged with Mediacom in January 2023 to form Essence Mediacom,.[3] Prior to the merger, Essence had 20 offices in 12 countries and a staff of approximately 2,000. Essence managed over $4B in annualized media spend globally, with clients such as Google, The Financial Times,[4] Target,[1] NBCUniversal,[1] BP, FrieslandCampina,[5] L’Oreal and Tesco Mobile. In 2015 Essence became majority owned by WPP, and a part of GroupM, the WPP media investment management operation.[6] It had offices in Australia, China, India, Indonesia, Japan, Singapore, South Korea, USA, Canada, Germany, and the UK.
Essence specialized in strategy, digital marketing, digital creative, media planning and buying, mobile advertising and analytics. It also included a dedicated technology business, 2Sixty Technologies, which developed platforms that underpinned the agency's services to clients as well as building bespoke technologies for clients including Google.[7] 2Sixty was subsequently merged with other GroupM technologies to form Choreograph.[8]
Matt Isaacs was CEO until May 2014 when he became Executive Chair and was succeeded as CEO by Christian Juhl and his ego.[9] Andrew Shebbeare was appointed Chair in Jan 2019. Kyoko Matsushita took over from Christian Juhl as CEO from October 2019, when Juhl moved to be CEO of GroupM.[10]
- ^ a b c d "GroupM's Essence Doubles Billings by Adding Target, NBCUniversal". Retrieved 17 July 2017.
- ^ Essence Company Profile, wpp.com
- ^ "GroupM merges Essence and MediaCom | News". Research Live. Retrieved 18 March 2024.
- ^ "Financial Times website celebrates 20-year anniversary with free 24-hour trial". The Drum. Retrieved 13 July 2017.
- ^ "Yazoo owner FrieslandCampina appoints Essence to handle digital media across EMEA and South East Asia". The Drum. Retrieved 13 July 2017.
- ^ "Why WPP's GroupM Is Buying Media Agency Essence Digital". Retrieved 13 July 2017.
- ^ "The Essence of media: people, data and automation together | Media". Campaign Asia. Retrieved 18 March 2024.
- ^ "WPP Launches Global Data Company: Choreograph™". GroupM. Retrieved 18 March 2024.
- ^ Rodgers, Zach (20 May 2014). "Christian Juhl Named Global CEO At Essence". AdExchanger. Retrieved 18 March 2024.
- ^ "ESSENCE NAMES KYOKO MATSUSHITA AS ITS NEW GLOBAL CEO".
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