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Fred Perry (clothing label)
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| Industry | |
|---|---|
| Founded | 1951 |
| Founder | Fred Perry |
| Headquarters | London , United Kingdom |
| Products | Mod, casual clothing |
| Revenue | 122,300,000 pound  |
Number of employees | 370 |
| Website | www |
Fred Perry is a Japanese owned British sporting and fashion brand of clothing and accessories, founded by champion British tennis player Fred Perry in 1952. Although founded as, and intended to be a brand of sporting clothes, the Fred Perry brand gained mass popularity as a casual wear in the 60s due to association with alternative UK culture, notably the mods. The brand's logo is a laurel wreath, which usually appears on the left breast of Fred Perry garments, stitched into the fabric.[1][2] Fred Perry products are sold, and worn, around the world.[3] The Fred Perry brand is considered iconic, and remains popular, and fashionable. The brand has become a global symbol of alternative culture.[4][5]
- ^ Cite error: The named reference
BBCwas invoked but never defined (see the help page). - ^ Fred Perry Logo: Design and History Archived 13 June 2013 at the Wayback Machine. FamousLogos.net. Retrieved 21 May 2011.
- ^ "Fred Perry profits rise despite sales dip as international markets prove slow". 1 January 2018. Retrieved 9 January 2024.
- ^ "Fashion … or fascist? The long tussle over that Fred Perry logo". The Guardian. 4 October 2020. Retrieved 4 January 2024.
- ^ "How a Fred Perry Polo Went From Fashion Item to Far-Right Symbol". 28 October 2020. Retrieved 3 January 2024.
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