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Free Fall Associates was a video game developer of the 1980s and early 1990s founded in 1981 in Palo Alto, California[1] by game designer Jon Freeman, game programmer Anne Westfall, and game designer Paul Reiche III. Westfall and Freeman are married. To start the new company, Freeman and Westfall left Epyx, the company Freeman co-founded in 1978. Free Fall Associates is best known for Archon: The Light and the Dark (1983), which was one of the first games from new publisher Electronic Arts.