Geomarketing

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "Geomarketing" – news · newspapers · books · scholar · JSTOR (February 2022) (Learn how and when to remove this message)

Part of a series on
Geography
Portal Outline
History of geography Graeco-Roman Chinese Islamic Age of Discovery History of cartography Historical geography Environmental determinism Regional geography Quantitative revolution Critical geography
Human geography Fields Behavioral Cognitive Critical Cultural Animal Children's Economic Agricultural Cyber Development Financial Histo-economic Labor Marketing Retail Theoretical economic Transport Language Linguistics Music Vernacular Moral Psychological Emotional Neo Sexuality Religion Food Health Historical Palaeo Imagined Internet Political Critical geopolitics Electoral Geopolitics Strategic Military Population Settlement Regional Urban Music Transport Social Tourism Tropical
Physical geography Fields Biogeography Ecology Phytogeography Zoogeography Climatology / Paleoclimatology / Palaeogeography Coastal geography/ Oceanography Earth science Geology Geomorphology Glaciology Hydrology / Hydrography Landscape ecology Limnology Pedology Quaternary science
Technical geography Fields Geodesign Geodesy Geoinformatics Geographic information science Geomatics Statistical geography Spatial analysis
Integrated geography Fields Environmental social science Environmental studies Landscape architecture Landscape ecology
Methods Quantitative Cartography Computer cartography Web mapping Geochronology Geographic information system Distributed GIS Internet GIS Web GIS Geologic modelling Geomathematics Geostatistics Geovisualization Global Positioning System Hydrography Map algebra Participant observation Photogrammetry Remote Sensing Statistical survey Surveying Land change modeling Qualitative Ethnography Geopoetics Interview (research) Survey (human research)
Theoretical Approaches Behavioral Critical Feminist Marxist Non-representational theory Modernism Structuralism Semiotics Postmodernism Post-structuralism Deconstruction
Societies Index Geographers
v t e

In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (geographic information) in the process of planning and implementation of marketing activities.^[1] It can be used in any aspect of the marketing mix — the product, price, promotion, or place (geo targeting). Market segments can also correlate with location, and this can be useful in targeted marketing.

Geomarketing is applied in the financial sector by identifying ATMs traffic generators and creating hotspot maps based on geographical parameters integrated with customer behavior.^[2]

Geomarketing has a direct impact on the development of modern trade and the reorganization of retail types. Site selection becomes automated and based on scientific procedures that saves both time and money. Geomarketing uses key facts, a good base map, Whois data layers, consumer profiling, and success/fail criteria.

GPS tracking and GSM localization can be used to obtain the actual position of the travelling customer.