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Imprint (trade name)
An imprint of a publisher is a trade name under which it publishes a work. A single publishing company may have multiple imprints, often using the different names as brands to market works to various demographic consumer segments.[1]
- ^ Friedlander, Joel (2015-02-09). "A Quick Lesson About Publishers, Imprints, CreateSpace, and Bowker". The Book Designer. Retrieved 2016-07-29.
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