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Infiniti

Infiniti
Company typeDivision
IndustryAutomotive
FoundedNovember 8, 1989 (November 8, 1989)
HeadquartersNishi-ku, Yokohama
Area served
  • Americas
  • China
  • Middle East
  • Taiwan
  • International markets
Key people
Bill Bruce
(Founding General Manager)[1]
Craig Keeys
(Group Vice President Infiniti Americas) Jose Roman (Senior Vice President And Global Head)[2]
ProductsLuxury vehicles
Performance vehicles
ServicesAutomotive financing
ParentNissan
Websiteinfiniti.com

Infiniti (インフィニティ, IPA: [iɰ̃ɸiniti]) (stylized in all caps)[3] is the luxury vehicle division of the Japanese automaker Nissan Motor Corporation. The brand began on November 8, 1989, initially in North America. The marketing network for Infiniti vehicles included dealers in over 50 countries in the 2010s.[4] As of 2020, there were 25 markets served by new car dealers, primarily North America, China, Taiwan, and the Middle East.

According to Nissan, the Infiniti logo is a stylized representation of a road extending to the horizon—and of Mount Fuji, reflecting its Japanese origins.[5]

  1. ^ "Infiniti's Founder, Bill Bruce, Dies at 70". Infiniti. 31 May 2013. Retrieved 9 November 2021.
  2. ^ https://global.infinitinews.com/en/channels/channel-2d9161bc3c2613b0ca13f65d2900a0c9
  3. ^ "INFINITI | Luxury SUVs, Crossovers, Sedans, and Coupes". Infiniti. Retrieved 2023-03-18.
  4. ^ "About Us - Infiniti Media Website". infinitipress.eu. Archived from the original on 2017-04-23. Retrieved 2017-05-09.
  5. ^ Widmar, Aaron (June 2, 2015), "Behind the Badge: Is the Infiniti Emblem a Road or a Mountain?", The News Wheel

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