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Influencer
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An influencer[1][2][3] (also known as a social media influencer[4][5][6] or online influencer[7][8][9]) is an individual who builds a grassroots online presence through engaging content like photos, videos, and updates, using direct audience interaction to establish authenticity, expertise, and appeal, and standing apart from traditional celebrities by growing their platform through social media rather than pre-existing fame.[10][11] The modern referent of the term is commonly a paid role in which a business entity pays for the social media influence-for-hire activity to promote its products and services, known as influencer marketing.[12] Types of influencers include fashion influencer, travel influencer and virtual influencer, and involve content creators[13][14][15] and streamers.[16][17][18]
Some influencers are associated with specific social media apps such as TikTok influencers,[19] Instagram influencer,[20][21] or Pinterest influencer, and many are also considered internet celebrities. As of 2023[update], Instagram is the social media platform on which businesses spend the most advertising dollars towards marketing with influencers.[22] However, influencers can exert their influence on any type of social media network. Thus, Instagram's leadership in the influencer marketing space has been under assault by platforms such as LinkedIn, TikTok, Snapchat and Roblox.[23][24][25]
- ^ Lai, Stephanie (November 2, 2022). "Campaigns Pay Influencers to Carry Their Messages, Skirting Political Ad Rules". The New York Times. ISSN 0362-4331. Archived from the original on November 2, 2022. Retrieved January 10, 2025.
- ^ Aratani, Lauren (August 6, 2024). "Influencer gives Trump a Tesla, a Rolex ... and a campaign finance violation?". The Guardian. ISSN 0261-3077. Archived from the original on August 6, 2024. Retrieved January 10, 2025.
- ^ Swant, Marty (May 10, 2016). "Twitter Says Users Now Trust Influencers Nearly as Much as Their Friends". Adweek. Archived from the original on January 10, 2021. Retrieved January 10, 2025.
- ^ Reilly, Liam (November 26, 2024). "Majority of social media influencers don't verify information before sharing it, study finds". CNN. Archived from the original on November 26, 2024. Retrieved January 10, 2025.
- ^ Tolentino, Daysia (November 18, 2024). "1 in 5 U.S. adults get their news from social media influencers, according to Pew report". NBC News. Archived from the original on November 18, 2024. Retrieved January 10, 2025.
- ^ "Social media influencer guide". Adobe Express. October 18, 2023. Archived from the original on May 9, 2021. Retrieved January 10, 2025.
- ^ Brown, Matt; Kinnard, Meg; Hadero, Haleluya (August 22, 2024). "Live from the DNC, it could be one of your favorite online influencers". Associated Press. Archived from the original on August 22, 2024. Retrieved January 10, 2025.
- ^ Tait, Amelia (May 14, 2019). "TikTok Has Created a Whole New Class of Influencer". Vice. Archived from the original on January 10, 2025. Retrieved January 10, 2025.
- ^ "FTC Releases Advertising Disclosures Guidance for Online Influencers". Federal Trade Commission. November 5, 2019. Retrieved January 10, 2025.
- ^ Joshi, Yatish; Lim, Weng Marc; Jagani, Khyati; Kumar, Satish (June 25, 2023). "Social media influencer marketing: foundations, trends, and ways forward" (PDF). Electronic Commerce Research. doi:10.1007/s10660-023-09719-z. ISSN 1389-5753.
- ^ Pan, Meizhi; Blut, Markus; Ghiassaleh, Arezou; Lee, Zach W. Y. (October 12, 2024). "Influencer marketing effectiveness: A meta-analytic review". Journal of the Academy of Marketing Science. doi:10.1007/s11747-024-01052-7.
- ^ "Influencer". Cambridge Dictionary. Archived from the original on October 22, 2023. Retrieved March 3, 2024.
- ^ Stokel-Walker, Chris (September 21, 2020). "Would you pay to follow an influencer?". BBC News. Archived from the original on September 23, 2020. Retrieved January 10, 2025.
- ^ Cao, Steffi; Craig, Matt; Levine, Alexandra S. (September 26, 2023). Bertoni, Steven (ed.). "Forbes Top Creators 2023". Forbes. Archived from the original on September 26, 2023. Retrieved January 10, 2025.
- ^ Rankin, Seija (October 10, 2024). "The Creator A-List: The 50 Most Influential Influencers". The Hollywood Reporter. Archived from the original on November 24, 2024. Retrieved January 10, 2025.
- ^ D'Anastasio, Cecilia (January 9, 2025). "Twitch Streamers Come Home After Big-Money Contracts at Rivals Dried Up". Bloomberg News. Archived from the original on January 9, 2025. Retrieved January 10, 2025.
- ^ Farokhmanesh, Megan (April 10, 2024). "Influencers Are Trying to Go Viral by Playing a Game About Going Viral". Wired. Archived from the original on April 10, 2024. Retrieved January 10, 2025.
- ^ Perelli, Amanda; Webb, Kevin (March 25, 2020). "The top 16 managers and agents for gaming YouTubers, streamers, and esports competitors". Business Insider. Archived from the original on March 25, 2020. Retrieved January 10, 2025.
- ^ Ohlheiser, A.W. (August 6, 2020). "A guide to the TikTokish apps that want to be the next TikTok". MIT Technology Review. Archived from the original on March 3, 2024. Retrieved March 3, 2024.
- ^ "Video captures men spraying Instagram influencer's dog during alleged robbery". CNN. June 11, 2023. Archived from the original on March 3, 2024. Retrieved March 3, 2024.
- ^ "Instagram Influencer Marketing: A Complete 2024 Guide". Shopify. Archived from the original on March 3, 2024. Retrieved March 3, 2024.
- ^ Lepitak, Stephen (April 17, 2023). "Instagram Remains a Priority Platform for Marketers. Here's Why". Ad Week. Archived from the original on March 3, 2024. Retrieved March 3, 2024.
- ^ Bain, Phoebe and Gillian Follett (March 1, 2024). "HOW LINKEDIN IS BECOMING A HOT SPOT FOR INFLUENCER MARKETING". Ad Age. Archived from the original on March 3, 2024. Retrieved March 3, 2024.
- ^ McDowell, Maghan (February 27, 2024). "Influencer marketing has arrived on Roblox". Vogue Business. Retrieved March 3, 2024.
- ^ Schulz, Madeleine (February 9, 2024). "The Instagram era of influencer brands is over. What now?". Vogue Business. Archived from the original on March 2, 2024. Retrieved March 3, 2024.
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