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Jack Trout
Jack Trout | |
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| Born | John Francis Trout January 31, 1935 Manhattan, New York, U.S. |
| Died | June 4, 2017 (aged 82) |
| Alma mater | Iona College |
| Occupation | Advertising executive |
John Francis "Jack" Trout (January 31, 1935 – June 4, 2017) was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was the founder and pioneer of positioning theory and also marketing warfare theory.
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