A kei truck, kei-class truck, or Japanese mini truck, known in Japan as a keitora (軽トラ 'light truck'), is a style of pickup truck built to satisfy the Japanese keijidōsha (軽自動車 'light vehicle') statutory class of light vehicles. Limited to certain size restrictions—currently no more than 3.4 m (11.2 ft) long and 1.48 m (4.9 ft) wide[1]—they are produced by a wide range of Japanese automakers and are available in rear-wheel or four-wheel drive.
Kei trucks were first introduced in Japan in 1959 and have since been widely used throughout Asia. Since at least the 2020s, they have become increasingly popular in North America, earning a cult following for the affordability and reliability.[1]