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Kool-Aid
 | |
| Product type | Drink mix |
|---|---|
| Owner | Kraft Heinz |
| Country | United States |
| Introduced | 1927 |
| Markets | Worldwide |
| Website | koolaid.com |
Kool-Aid is an American brand of flavored drink mix owned by Kraft Heinz based in Chicago, Illinois. The powder form was created by Edwin Perkins in 1927 based upon a liquid concentrate named Fruit Smack.
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