Landrush period

A landrush period is the time during which domain names are available for registration, usually to a closed group (usually through a premium price), to entities that do not own a trademark in the name they wish to register, for example generic terms like loan or car, and thus would not qualify for registration during the sunrise period.^[1] Orders may or may not be treated on a first-come-first-served basis. This period follows the sunrise period just after the launch of a new top-level domain or second-level domain during which, for example, owners of trademarks may register a domain name containing the owned mark, but a landrush period precedes a period of general availability, when any qualifying entity can register any name on a first come first-served basis.