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Leaf Group
 | This article contains promotional content. (May 2018) |
 | |
| Company type | Subsidiary |
|---|---|
| Industry | Internet |
| Founded | May 1, 2006 Santa Monica, California, U.S. |
| Headquarters | 1655 26th Street , Santa Monica, California |
Key people | Sean Moriarty, Chief Executive Officer |
| Revenue | US$325 million (2011)[1] |
| Owner | Graham Holdings |
Number of employees | 400 (2015) |
| Website | leafgroup |
Leaf Group, formerly Demand Media Inc., is an American content company[2] that operates online brands, including eHow, livestrong.com, and marketplace brands Saatchi Art and Society6.[3][4] The company provides social media platforms for large company websites and distributes content with social media tools to web outlets.[5][6] It is commonly known for being a content farm. Demand Media was created in 2006 by a former private equity investor, Shawn Colo, and the former chairman of MySpace, Richard Rosenblatt.
The company employs an algorithm that identifies topics with high advertising potential based on search engine query data and bids on advertising auctions. These topics are typically in the advice and how-to fields. It then commissions freelancers to produce corresponding text or video content. The content is posted on a variety of sites, including YouTube and the company's own sites, such as eHow and livestrong.com.[7][8]
The company was acquired by Graham Holdings in June 2021 for $323 million.[9]
- ^ "DMD FY2011 10-K". www.sec.gov.
- ^ "Demand Media Corporate Profile" Retrieved February 28, 2012.
- ^ "Demand Media". Demand Media. Retrieved April 27, 2016.
- ^ "Demand Media: Search Spam or the Future of Content?". gigaom. Archived from the original on March 29, 2014. Retrieved November 11, 2013.
- ^ Michael LoPresti, EContent Digital Content Strategies and Resources, December 1, 2008.
- ^ "Company Overview of Demand Media, Inc". Bloomberg Businessweek. Archived from the original on January 1, 2009. Retrieved December 15, 2014.
- ^ Roth, Daniel (October 19, 2009). "The Answer Factory: Demand Media and the Fast, Disposable, and Profitable as Hell Media Model". Wired.
- ^ David Carr (February 7, 2010). "Plentiful Content, So Cheap". The New York Times.
- ^ Foster, Richard (April 13, 2021). "Graham Holdings Co. to acquire Leaf Group Ltd. for $323M". Virginia Business. Retrieved August 24, 2022.
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