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Lowend
| Lowend | |
|---|---|
| Other names | Low-end[1] |
| Stylistic origins | |
| Cultural origins | 2020s, Milwaukee, Wisconsin, U.S. |
Lowend is a subgenre of Milwaukee hip hop. Defined by uptempo, metronome-like clapping rhythms, heavy bass, and snares, lowend emerged in the early 2020s out of Milwaukee's lower east side and was pioneered by artists such as Certified Trapper and AyooLii.[1] The genre found wider national success through the virality of J.P.'s songs "Juicey Ahhh" and "Bad Bitty" on TikTok in 2023 and 2024, respectively, by which point it had begun receiving attention from music-focused media outlets such as Pitchfork.
- ^ a b Gee, Andre (June 10, 2024). "J.P. Is Making Feel-Good Raps That the Internet Loves". Rolling Stone. Retrieved January 3, 2025.
Artists like Certified Trapper and AyooLii are becoming cult favorites with distinctive vocals over minimalist beats with frenetic production.
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