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MTV
.svg) Logo since February 5, 2021, paying homage to the original 1981 logo | |
| Type | Music channel (formerly) Entertainment |
|---|---|
| Country | United States |
| Broadcast area | United States |
| Headquarters | One Astor Plaza, 1515 Broadway, Times Square, Manhattan, New York, NY |
| Programming | |
| Language(s) |
|
| Picture format | 1080p HDTV |
| Timeshift service | MTV East (New York City) MTV West (Los Angeles) |
| Ownership | |
| Owner | Paramount Media Networks (Paramount Global) |
| Parent | MTV Entertainment Group |
| Key people | Chris McCarthy (President/CEO, MTV Entertainment Group) |
| Sister channels | |
| History | |
| Launched | August 1, 1981 |
| Founder |
|
| Former names |
|
| Links | |
| Website | mtv |
| Availability | |
| Streaming media | |
| Affiliated Streaming Service | Paramount+ |
| Philo | Internet Protocol television |
| Hulu | Internet Protocol television |
MTV (originally an initialism of Music Television) is an American cable television channel. It was officially launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a division of Paramount Global.
The channel originally aired music videos and related programming as guided by television personalities known as video jockeys, or VJs.[2] MTV, as one of the American cable channels available in other countries, eventually gained a massive cult following, becoming one of the major factors in cable programming's rise to fame and American corporations dominating the television economy in the 1990s.[3][4] In the years since its inception, the channel significantly toned down its focus on music in favor of original reality programming for teenagers and young adults.
As of November 2023[update], MTV is available to approximately 67,000,000 pay television households in the United States, down from its 2011 peak of 99,000,000 households.[5]
- ^ "MTV drops 'Music Television' from the network logo". Los Angeles Times. February 8, 2010. Archived from the original on January 31, 2020. Retrieved June 21, 2012.
- ^ "CNN – MTV changed the music industry on August 1, 1981 – July 31, 1998". Archived from the original on May 8, 2019. Retrieved May 13, 2010.
- ^ Jennings, Peter; Brewster, Todd (November 1998). The Century (1st ed.). New York: Doubleday. p. 551. ISBN 0-385-48327-9.
- ^ Cite error: The named reference
:1was invoked but never defined (see the help page). - ^ "U.S. cable network households (universe), 1990 – 2023". wrestlenomics.com. May 14, 2024. Archived from the original on December 31, 2023. Retrieved July 28, 2019.
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