MTV (British and Irish TV channel)

MTV

Logo used since 2021
Country	United Kingdom
Broadcast area	United Kingdom Ireland
Headquarters	London, United Kingdom
Programming
Language(s)	English
Picture format	1080i HDTV (downscaled to 16:9 576i for the SDTV feed)
Timeshift service	MTV +1 (2008–2020)
Ownership
Owner	Paramount Networks UK & Australia
Sister channels	MTV 80s MTV 90s MTV Hits MTV Music MTV Live
History
Launched	1 July 1997
Former names	MTV UK & Ireland (1997–2004) MTV UK (2004–2007) MTV One (2007–2009)
Links
Website	mtv.co.uk mtv.ie[dead link‍]
Availability
Streaming media
Sky Go	Watch live (UK & Ireland only)
Now	Watch live (UK and Ireland only)
Virgin TV Anywhere	Watch live (UK only)

MTV is a British pay television channel focusing on reality TV and music programming operated by Paramount Networks UK & Australia.

The channel launched as part of MTV Networks Europe localisation strategy in 1997. MTV UK (previously MTV UK & Ireland; MTV One) was launched on 1 July 1997. The channel was set up to provide audiences with local artists and more relevant music content. Prior to the localisation of MTV in Europe, the region was served by MTV Europe which was launched on 1 August 1987. Since February 2011 MTV has been solely an entertainment channel.^[1][2]

The channel is in over 10 million homes in the UK and Ireland.^[3]