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MTV Brasil
 | |
| Type | Over-the-air television network |
|---|---|
| Country | Brazil |
| Affiliates | See List of MTV Brasil affiliates |
| Headquarters | São Paulo, Brazil |
| Programming | |
| Language(s) | Portuguese |
| Picture format | 480i (4:3 SDTV) 1080i (16:9 HDTV) |
| Ownership | |
| Owner | Grupo Abril MTV Networks (1996–2009)[1] |
| Parent | Abril Radiodifusão |
| History | |
| Launched | 20 October 1990 |
| Founder | Grupo Abril and MTV Networks |
| Replaced | TV Abril (1989-1990) |
| Closed | 1 April 2012 (Satellite TV) 30 September 2013 (terrestrial television) |
| Replaced by | |
| Former names | TV Abril (1989–1990) |
MTV Brasil was a Brazilian over-the-air television network owned by Grupo Abril focused on the youth and entertainment. The network was launched on 20 October 1990, as the first specialty television network to broadcast over-the-air, becoming the local version of MTV.[2] It was the third MTV iteration launched in the world, and the first to broadcast via terrestrial television.
The network headquarters was at 52 Avenida Professor Alfonso Bovero, Sumaré, São Paulo city, which was formerly the headquarters of Rede Tupi. This building was listed by Conselho de Defesa do Patrimônio Histórico (Condephaat) as having an historical heritage, becoming the first to be officially listed in the city.[3]
At the beginning of the 2010s, the channel was considered the largest youth network and the seventh largest terrestrial TV network in Brazil; it is still counted by Meio&Mensagem newspaper as the fifth most-viewed TV network in the country.[4][5] MTV Brasil was the first network in the country dedicated to young people,[6][7] targeting the "A/B audience" between the ages of 15 and 29.[8] It is also first TV network in Brazil to broadcast their programming 24-hours-a-day, morning and night.[9]
In June 2013, Grupo Abril began the process of returning the MTV brand to ViacomCBS (now Paramount Global) due to the major financial crisis that both the group and the broadcaster were facing. The network ended its broadcasts on September 30, 2013. Viacom, in turn, relaunched MTV on pay TV a day later. On terrestrial television, the network was replaced by Ideal TV.[10]
- ^ "MTV Networks compra 50% da MTV pertencentes à Abril". Jornal do Brasil. 20 August 1996.
- ^ Parente, Edianez (21 May 2013). "De onde veio e para onde vai a MTV Brasil" (in Portuguese). Observatório da Imprensa. Archived from the original on 14 June 2013. Retrieved 8 June 2013.
- ^ "Condephaat tomba sede da extinta TV Tupi" (in Portuguese). R7.com. 13 March 2012. Retrieved 21 May 2012.
- ^ José Paulo Sant’Anna (5 December 2011). "Veja, Globo e CBN na liderança entre os mais admirados". Meio&Mensagem. Retrieved 20 April 2012.
- ^ "As redes de TV" (in Portuguese). Donos da Mídia. Archived from the original on 8 October 2011. Retrieved 7 October 2011.
- ^ "MTV" (in Portuguese). Publiabril. Archived from the original on 31 December 2012. Retrieved 7 October 2011.
- ^ "Trajetória pioneira" (in Portuguese). Editora Abril. 18 January 2012. Archived from the original on 12 February 2008. Retrieved 28 May 2010.
- ^ Cite error: The named reference
videoclipewas invoked but never defined (see the help page). - ^ "Anos 90 – A História da Televisão no Brasil" (in Portuguese). Tudo sobre TV. Retrieved 14 October 2017.
- ^ Possebon, Samuel (20 September 2013). "No lugar da MTV, TV Abril terá programas de negócios e carreiras". Tela Viva (in Portuguese). Converge Comunicações. Archived from the original on 21 September 2013. Retrieved 20 September 2013.
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