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Maidenform

Maidenform
IndustryApparel
Founded1922 (1922)
FounderEnid Bissett
Ida Rosenthal
William Rosenthal
ParentHanesbrands
Websitewww.maidenform.com

Maidenform Brands is a manufacturer of women's bras, underwear, and shapewear founded in 1922 by seamstress Ida Rosenthal; Enid Bissett, who owned the shop that employed her; and Ida's husband, William Rosenthal. They rebelled against the flat-chested designs of the time and instead produced both dresses and support undergarments, particularly bras that accentuated the natural shape of a woman's figure, hence the name Maidenform.


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میدنفورم FA Maidenform Dutch

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