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Mega Brands
 | |
| Formerly | Ritvik Holdings (1967–2002) Mega Bloks Inc. (2002–2006) |
|---|---|
| Company type | Subsidiary |
| Industry | Toys Stationery and crafts |
| Founded | 1967 |
| Founders | Victor and Rita Bertrand |
| Headquarters | Montreal, Quebec, Canada |
Key people | Marc Bertrand (CEO) Vic Bertrand (CIO)[1] |
| Products |
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| Brands |
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| Revenue | $1.08 billion (Est. FY 2020)  [2] |
Number of employees | 1,700 (2018)[3] |
| Parent | Mattel (2014–present) |
| Website | megabrands |
Mega Brands Inc. (formerly Mega Bloks Inc. and Ritvik Holdings) is a Canadian children's toy company that is currently a wholly owned subsidiary of Mattel. Mega Bloks, a line of construction set toys, is its most popular product. Its other brands include Mega Construx, Mega Puzzles, and Board Dudes. The company distributes a wide range of construction toys, puzzles, and craft-based products.
In 2016, Mega Brands' Bloks was second in worldwide sales (11%) of toy construction building sets.[4]
- ^ Cite error: The named reference
mgzwas invoked but never defined (see the help page). - ^ Company profile dnb.com Archived 2020-07-21 at the Wayback Machine
- ^ "Company Overview of MEGA Brands Inc". Bloomberg. Retrieved 22 June 2018.
- ^ Kell, John (April 19, 2017). "How Mattel Is Challenging Lego's Building Brick Dominance". Fortune. Archived from the original on September 13, 2018. Retrieved September 12, 2018.
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