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My Scene

My Scene
My Scene official logo
Type
CompanyMattel
CountryUnited States
Availability2002–2011 (G1)[1]
2024-present (Collector)[2]
Slogan"My city, my style, my scene."
Official website

My Scene (stylized in all lowercase) is an American series of fashion dolls that Mattel released in 2002. They were a spinoff doll line to Mattel’s Barbie doll line, and are also considered Barbie-brand dolls. They were discontinued in the US in 2008, and worldwide in 2011, however, currently, Mattel has released collector versions of the three main characters, meaning a possible return of the franchise.[3] Mattel's Barbie character was one of the dolls in the toy line. The My Scene dolls' bodies were slim, similar to earlier Barbie dolls, but their heads were larger.[4] The New York Times described their features as "exaggerated lips and bulging, makeup-caked eyes."[5] My Scene were designed to appeal to the tween market and compete with the Bratz dolls from MGA Entertainment.[4][6]

  1. ^ https://www.theledger.com/story/news/2002/11/22/mattels-doll-makes-the-scene-in-a-battle-for-the-tweens/26029365007/
  2. ^ https://www.youloveit.com/dolls/3705-barbie-my-scene-2024-collector-dolls.html
  3. ^ https://creations.mattel.com/products/my-scene-barbie-doll-hyc17
  4. ^ a b "Barbie gets hipper, trendier to fight the competition". USA Today. November 22, 2002. Retrieved September 17, 2010.
  5. ^ "A Makeover of a Romance". The New York Times. February 9, 2006. Retrieved September 17, 2010.
  6. ^ "Toys: Flavas Of The Week". Newsweek. August 4, 2003. Retrieved September 17, 2010.

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