Type | |
---|---|
Company | Mattel |
Country | United States |
Availability | 2002–2011 (G1)[1] 2024-present (Collector)[2] |
Slogan | "My city, my style, my scene." |
Official website |
My Scene (stylized in all lowercase) is an American series of fashion dolls that Mattel released in 2002. They were a spinoff doll line to Mattel’s Barbie doll line, and are also considered Barbie-brand dolls. They were discontinued in the US in 2008, and worldwide in 2011, however, currently, Mattel has released collector versions of the three main characters, meaning a possible return of the franchise.[3] Mattel's Barbie character was one of the dolls in the toy line. The My Scene dolls' bodies were slim, similar to earlier Barbie dolls, but their heads were larger.[4] The New York Times described their features as "exaggerated lips and bulging, makeup-caked eyes."[5] My Scene were designed to appeal to the tween market and compete with the Bratz dolls from MGA Entertainment.[4][6]