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Ouma Rusks
 | |
 Plain Ouma Rusks | |
| Product type | Rusk |
|---|---|
| Owner | RCL Foods (2013) |
| Country | South Africa |
| Introduced | 1939 |
| Markets | Southern Africa |
| Previous owners |
|
| Tagline | Baked on the original farm |
| Website | www |
Ouma (/ˈoʊ.mɑː/ ⓘ (commonly referred to as Ouma Rusks)) is a South African rusk made from a traditional buttermilk recipe.[1] It was first produced in the rural town of Molteno, in the Eastern Cape, by Elizabeth Ann Greyvenstyn in 1939,[2] in response to an initiative by the town's pastor to help the entrepreneurial efforts of the women in his congregation.[3] The brand currently dominates the relatively-small local rusk market, and is manufactured in the same town it was first produced.[4]
- ^ Campbell, James (19 October 1999). The Americanization of South Africa (PDF) (Thesis). University of the Witwatersrand. p. 16. Retrieved 18 October 2016.
- ^ "A flavour of genius". The Marketing Site. Archived from the original on 14 April 2018. Retrieved 30 July 2016.
- ^ "Design Indaba Creative Brief" (PDF). Foodcorp: 3. May 2011. Retrieved 18 October 2016.
- ^ "Design Indaba Creative Brief" (PDF). Foodcorp: 3. May 2011. Retrieved 18 October 2016.
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