PG Era | |||
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Promotion | World Wrestling Entertainment/WWE | ||
Date | July 22, 2008 | – disputed||
WWF/WWE eras chronology | |||
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The PG Era, also known as the Universe Era,[1] is an era of professional wrestling within World Wrestling Entertainment, Inc. (WWE), which began on July 22, 2008 after its programming was labeled as TV-PG rating under the TV Parental Guidelines.
WWE instituted a number of changes as they began marketing to a younger audience, such as heavily scripting on-screen promos and toning down excessive violence, profanity and sexual content. The earlier parts of the era were defined by superhero-esque fan-favorites and one-dimensional villains. While WWE considers the era to have ended in either 2013[2] or 2014[3] in favor of a more reality-based era, some describe the PG Era as continuing longer since the 2008 changes remained in effect.[a][b] The PG Era has received much criticism from fans due to its watered-down violence and family-friendly program and characters, but it has also been praised as a good business decision as it made the promotion more appealing to a wider audience and corporate sponsors just as it was during the Hulkamania years.[11]
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