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Platform evangelism

Platform evangelism (also called developer relations,[1] developer and platform evangelism,[2] developer advocacy,[3] or API evangelism[4]) is the application of technology evangelism to a multi-sided platform. It seeks to accelerate the growth of a platform's commercial ecosystem of complementary goods, created by independent (third-party) developers, as a means to the end of maximizing the platform's market share. This initiative focuses on providing developers the resources to innovate, participate, and provide feedback to grow the platform.[5]

  1. ^ "LinkedIn: People with a job title that includes developer relations". Retrieved 12 October 2012.
  2. ^ "Microsoft Creates New Division to Step Up Focus on Software Developers". Microsoft. Retrieved 29 June 2010.
  3. ^ "LinkedIn: People with a job title that includes developer advocate". Retrieved 12 October 2012.
  4. ^ "API Evangelism is Equal Parts Internal, Partner and Public Outreach". Retrieved 12 October 2012.
  5. ^ Alstyne, Marshall W. Van; Parker, Geoffrey G.; Choudary, Sangeet Paul (2016-03-31). "6 Reasons Platforms Fail". Harvard Business Review. ISSN 0017-8012. Retrieved 2019-11-09.

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